thinklounge.blogspot.com
Qualitative Research Blog: It's The Lack Of Confrontation That's The Issue
http://thinklounge.blogspot.com/2009/07/its-lack-of-confrontation-thats-issue.html
A blog that highlights issues for focus groups and qualitative research in Canada. The focus is on discussing projective techniques and probing deeply held emotions based on experience in Clinical Psychology. The blog is published by Brian Baumal, Principal of www.thinklounge.ca. Thursday, July 23, 2009. It's The Lack Of Confrontation That's The Issue. The above is kind of a gimme though. How do we get participants to cut through their BS when they feed "passionate" responses about liking or dislikin...
q-mindspace.blogspot.com
mindspace blog: Pre-testing direct mail using online focus groups
http://q-mindspace.blogspot.com/2009/05/pre-testing-direct-mail-using-online.html
Saturday, 2 May 2009. Pre-testing direct mail using online focus groups. We have recently completed a project where we used t-groups (online focus groups). To test a direct mail campaign for a national loyalty scheme. It was very successful in terms of both methodology and output, and represents an excellent case history in support of t-groups as an innovative and highly time/cost effective qualitative market research tool. Labels: Online focus groups. The qualitative research buzz. 11 April 2011 at 01:03.
q-mindspace.blogspot.com
mindspace blog: May 2009
http://q-mindspace.blogspot.com/2009_05_01_archive.html
Saturday, 2 May 2009. Pre-testing direct mail using online focus groups. We have recently completed a project where we used t-groups (online focus groups). To test a direct mail campaign for a national loyalty scheme. It was very successful in terms of both methodology and output, and represents an excellent case history in support of t-groups as an innovative and highly time/cost effective qualitative market research tool. Labels: Online focus groups. The qualitative research buzz. The seismic change in...
insidemr.blogspot.com
Inside Market Research: Restaurants on the Web - Part 2 of 3
http://insidemr.blogspot.com/2008/12/restaurants-on-web-part-2-of-3.html
A marketing research practitioner's examination of some of the interesting facets of the survey research business. Saturday, December 20, 2008. Restaurants on the Web - Part 2 of 3. Is a clean, presumably friendly burger joint found in Fountain Valley, California. If you search Google for the words "Hamburger Hank's" (in quotation marks), you get only 14 pages. Returned. So, this is clearly no Wendy's or Burger King mega-chain. A page from Pubcrawler.com. I'm not sure the ownership of Hamburger Hank's wo...
wildheatherresearch.co.uk
Wild Heather
http://www.wildheatherresearch.co.uk/index.html
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